Amazon founder Jeff Bezos on the paradigm he used when making the decision to leave a stable, successful career to launch a start-up company:
Being an avid reader, a similar framework that I have begun to use when deciding whether to go here or there and do this or that is whether or not it has the potential to make a good story.
All else being equal, a man sitting at home watching three hours of television does not make a good story. Unless, of course, his television magically transforms into a portal into the past where he travels back in time…I digress.
Yet, something as simple as a man taking his family out for a random drive around an unknown part of town has the potential for a great story. Who will they meet on this journey? What new places will they come across? The greater the unknown the more possibility.
Ben Casnocha calls this exposing oneself to bulk, positive randomness.
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