Runners are Different

Many of you know that I’ve been running off an on for the past year.  I ran a half-marathon in April with plans to run a full marathon this month in Seattle.  Well, instead of running over the past few months I’ve been flying all over the world like it’s my job…but, it actually is my job…so I guess that little saying doesn’t work there. Anyway, looks like it will be another half-marathon until I can get back into a regular training routine, but just to run a race will be great.

*Sidenote*  For those of you who have been commenting about my infrequent posting status as of late, it is due to the fact that I have been gone 30 out of the last 60 days, often without a computer or internet access.  Places like Afghanistan aren’t well-known for their wi-fi hotspots.  In the next couple months we’ll be getting a second laptop that I can take on the road with me, so hopefully I can get back into the swing of things and resume a more steady posting schedule.  Thanks for your patience!

I was rummaging through the mail when I got home from my last trip and came across a running shoe advertisement for Nike that caught my attention.  I’m not sure what it is about Nike, but since the beginning they have been able to successfully capture the grit and grind of running that makes it so terrible and at the same time so wonderful.  Nike understands the love/hate relationship that a runner has with his sport and they use it to their advantage.

Without analyzing too much, I present to you the ad in it’s entirety in hopes that it will provide some motivation to those of you training for your next 5k, half-marathon, etc. and as an example of great advertising:

You pretended the snooze button didn’t exist.  You dragged your butt out of bed while others slept.  While others ate their pancakes.  You had a feast of protein, glucose and electrolytes.  You double-knotted.  You left the porch light on and locked the door behind you.  You ran.  5ks, 10ks, 26.2 miles.  Some days more, some days less.  You rewarded a long run with a short run.  And a short run with a long run.  Rain tried to slow you.  Sun tried to microwave you.  Snow made you feel like a warrior.  You cramped.  You bonked.  You paid no mind to comfort.  On weekends.  On holidays.  You made excuses to keep going.  Questioned yourself.  Played mind games.  Put your heart before your knees.  Listened to your breathing.  Sweat sunscreen into your eyes.  Worked on your farmer’s tan.  You hit the wall.  You went through it.  You decided to be a man about it.  You decided to be a woman about it.  Finished what you started.  Proved what you were made of.  Just kept putting mile after mile on your internal odometer.  For 25 years, you ran.  And we ran with you.  How much farther will we go?  As far as you will.

Quit making excuses…go run.

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