I really like this commercial….
I like it because it captures the feelings and themes of growing undercurrent of people, “the makers.” People who are choosing to build, tinker and invent in their garages, make their own clothes, grow their own food, turn off the television…and create rather than just consume. Who value quality, craftsmanship and ingenuity.
Of course the commercial places this all in the context of an American manufacturing crisis and our need to get back to making good things…a different conversation for a different day. For now I just appreciate that the Jeep marketers seem to have their ear to the cultural grindstone.
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Well said, I’ve recently begun to explore the things I can make instead of what I can buy. That $129 shelf at West Elm? Yea, built it out of finishing boards found in a dumpster. There is an amazing satisfaction that comes when you look at something you have built with your two hands. Definitely a dying breed in our nation today.
@ Allan,
You’ll have to teach me a thing or two someday if we ever make it back to the Springs – I suck at building things and the process intimidates me horribly, but I’m slowly trying to change that.