Be Here To Love Me

by Cameron Schaefer on May 17, 2014

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Thelonious Monk – Straight No Chaser

by Cameron Schaefer on April 27, 2014

h/t Aquarium Drunkard

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10 Ways to Not Be Taken Seriously

by Cameron Schaefer on September 9, 2013

The following is a list of ways to not be taken seriously. I’ve had to learn the hard way on many of them, but in the process have become even more convinced of their withering effects on credibility over the long haul.  Hat tips to Ramit Sethi, Ryan Holiday, Nassim Nicholas Taleb, Professor Parco and others.

  1. Talk a lot
  2. Whine on social media
  3. Don’t read books
  4. Have strong opinions on subjects you know nothing about
  5. Tell everyone who will listen about your goals & plans
  6. Watch cable news
  7. Take offense often
  8. Say “yes” to everything
  9. Read books on leadership principles
  10. Take part in every fad diet

Add your own ways to not be taken seriously in the comments below. If I like them I’ll add them to the list.

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How Amazon Tests New Products for $0

by Cameron Schaefer on September 5, 2013

After reading this Ryan Holiday Reddit AMA I came across a link he provided to how Amazon goes about testing new products.  It led me to Mohnish Soundararajan’s site where he quotes Ian McAllister of Amazon (emphasis Mohnish):

“There is an approach called “working backwards” that is widely used at Amazon. We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. While working backwards can be applied to any specific product decision, using this approach is especially important when developing new products or features.

For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.

If the benefits listed don’t sound very interesting or exciting to customers, then perhaps they’re not (and shouldn’t be built). Instead, the product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!).

Here’s an example outline for the press release:

  • Heading - Name the product in a way the reader (i.e. your target customers) will understand.
  • Sub-Heading - Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
  • Summary - Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
  • Problem - Describe the problem your product solves.
  • Solution - Describe how your product elegantly solves the problem.
  • Quote from You - A quote from a spokesperson in your company.
  • How to Get Started - Describe how easy it is to get started.
  • Customer Quote - Provide a quote from a hypothetical customer that describes how they experienced the benefit.
  • Closing and Call to Action - Wrap it up and give pointers where the reader should go next.

If the press release is more than a page and a half, it is probably too long. Keep it simple. 3-4 sentences for most paragraphs. Cut out the fat. Don’t make it into a spec. You can accompany the press release with a FAQ that answers all of the other business or execution questions so the press release can stay focused on what the customer gets. My rule of thumb is that if the press release is hard to write, then the product is probably going to suck. Keep working at it until the outline for each paragraph flows.

Oh, and I also like to write press-releases in what I call “Oprah-speak” for mainstream consumer products. Imagine you’re sitting on Oprah’s couch and have just explained the product to her, and then you listen as she explains it to her audience. That’s “Oprah-speak”, not “Geek-speak”.

Once the project moves into development, the press release can be used as a touchstone; a guiding light. The product team can ask themselves, “Are we building what is in the press release?” If they find they’re spending time building things that aren’t in the press release (overbuilding), they need to ask themselves why. This keeps product development focused on achieving the customer benefits and not building extraneous stuff that takes longer to build, takes resources to maintain, and doesn’t provide real customer benefit (at least not enough to warrant inclusion in the press release).”

Very nice.

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Anti-Fragility System Design Principles

August 19, 2013

John Hagel distills some of Nassim Nicholas Taleb’s anti-fragility principles: System design principles In thinking about system design, it’s important to avoid the temptation to develop detailed top down blueprints for systems.  Taleb observes that “if about everything top-down fragilizes and blocks antifragility and growth, everything bottom-up thrives under the right amount of stress and […]

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The Best Indie Workout Playlist of All Time (100 Songs)

April 17, 2013

Since Levi & I put our brains together for 25 Albums You Should Own On Vinyl we’ve been on a bit of a music-list kick. We know, we know – listicles are the death of writing & critical thinking, etc.  Yet, we love reading them ourselves, even when we vehemently disagree with the author’s picks…and […]

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Variations on a Theme – Keith Richards

April 11, 2013

via Roo & The Howl… What I found out about blues and music, tracing things back, was that nothing came from itself. As great as it is, this is not one stroke of genius. This cat was listening to somebody and it’s his variation on the theme. And so you suddenly realize that everybody’s connected […]

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My Journey Into Vinyl Records

October 11, 2012

 Some of you may remember that I used to write for an excellent blog called The Art of Manliness.  I just wrote the first of a series of posts for them on my recent foray into the world of vinyl and the first post is now up.  Please go take a look when you have […]

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Wylie’s General Theory of Strategy

October 7, 2012

So it is proposed here that a general theory of strategy should be some development of the following fundamental theme: The primary aim of the strategist in the conduct of war is some selected degree of control of the enemy for the strategist’s own purpose; this is achieved by control of the pattern of war; […]

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Seeking the Right Questions

September 14, 2012

“We ought to be seeking tentative answers to fundamental questions, rather than definitive answers to trivial ones.” – James H. Billington *From the first chapter of Colin S. Gray’s War, Peace, and Victory: Strategy and Statecraft for the Next Century Tweet

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